BRIGHT addvalue was proud to be one of the sponsors of the 3rd Real Estate Conference, organized by Capital.gr and Forbes Greece.

This year’s event offered valuable insights into the future of real estate, emerging market trends, and the evolving landscape of property development and investment.

Our co-founder, Christina Degianni, participated in a dynamic panel discussion, sharing her thoughts on next-generation hotels—a key part of the sector’s transformation. Among other things, Christina said

“Investors are no longer just looking to purchase a property; they want to create a concept behind it. There’s a growing trend moving away from luxury hotels toward something more human-centric and accessible — focusing on crafting authentic, memorable experiences.”

Have a look at the standout moments from the conference.